We were surprised at the tenacity to which the Pulsion team worked through LinkedIn groups to build a high number of new targeted connections and nurture those connections to take sales meetings. The LinkedIn program we participated in ensured that we were targeting new prospects, whether or not our sales team had time to go into their LinkedIn accounts to market. We created so much recognition that at tradeshows we have been approached by companies who recognize us as thought leaders based on our groups participation and approached us warmly as though we have a relationship already. Pretty incredible!
National Technology Firm