Unleashing Profitable Social Pay-Per-Click Strategies

Discover our distinctive approach to social PPC! We can identify audience engagement with ads, whether or not they’ve submitted a form. We use advanced techniques and technologies to strategically position your ads for maximum visibility to your target audience at the most economical cost per click.

What Sets Our Social PPC Apart?

Many companies struggle to drive revenue due to ineffective targeting, high cost per click, or inaccurate budget allocation. We leverage our expertise and experience to give you a running start.

Targeting

Our commitment to precise targeting is based on extensive market research. With years of experience in social PPC, we instinctively understand the right strategies for various industries, tailored to your products and customers. Our data-driven targeting approach prioritizes revenue generation over simply aiming for impressions and clicks, ensuring you achieve results at the lowest possible cost per click.

Budget Management

A well-planned budget is essential for successful social PPC campaigns. We understand that insufficient budget allocation often leads to mediocre or nonexistent results, causing disappointment. We help you set realistic budgets and expectations to drive tangible outcomes. Our focus is to maximize the value of every dollar spent.

Multifaceted Approach

We meticulously track performance across all channels and regularly adjust campaigns and budgets, ensuring that we are responsive to the prospect and competitor’s behaviour telling us. By continually refining our approach, we aim to uncover the optimal formula for maximizing revenue generation explicitly tailored to your business goals and audience.

Our Social Pay-Per-Click Services

LinkedIn Ads

LinkedIn should be the primary platform for B2B sellers. We are confident that our LinkedIn PPC strategies are the most effective in the industry because they are unique and consider the entire sales funnel.

LinkedIn Top 100 Lists

We excel at leveraging LinkedIn data, providing you with detailed reports about companies that engage with your ads, their level of engagement, and insights into likely decision-makers based on job title targeting. Click here to learn more about our LinkedIn Top 100 lists.

Meta (Facebook and Instagram Ads)

Our captivating campaigns on Facebook and Instagram are engineered for a low cost per click while delivering impressive returns on ad spend (ROAS). Invest in paid ads to help counterbalance the high costs of organic content creation needed to grow on platforms like Instagram through channels like Reels.

TikTok

Building an organic presence on TikTok can be challenging without an in-house content creator. However, paid ads offer an effective solution. With 59% of TikTok’s audience under 24, it’s the perfect platform to connect with a younger demographic.

The Pulsion Difference

We are ahead of changes to algorithms and new technology that will impact the way your content is created.

Having your social PPC managed by Pulsion will mean that you maximize what you spend on clicks with ad spends that goes further.

We have been a trailblazer in both search and social media so are always up to date on how changes to technology and search will impact the way our clients content.

Impact and Results

Purpose Driven Content

Our starting point for prospecting is usually LinkedIn. We use a combination of LinkedIn, insights tools, Google, organizations and licensing bodies and then the companies own publications to deliver the most current and highest quality information available on each prospect.

Multi-Purpose Content

Lists generated using insights tools are often ineffective because you have to reduce quality levels to be able to generate a decent number of prospects. Also, because they are often loaded in bulk, intent and contact data is often stale. Timing matters and are lists are meant to be tackled when delivered for optimal results.

Content With Performance in Mind

Low quality and too many prospects in the CRM are two major reasons that sales teams can waste up to 30% or more of their time. Precision targeting to ensure that the sales team are only following up the prime types of companies you want to sell to and providing them lists in quantities that they can tackle and where you can measure progress will see your team start achieving results quickly.

Content Strategy

We help formulate the right approach for your sales team to tackle your sales lists with the right entry and cadence based on what we know will get results.

Our Results

Leveraging LinkedIn Top 100 Lists Results in a 400% Return On Spend

Unravelling the Connection Between Organic Search Traffic and Social PPC

The Impact of Changing Targeting on LinkedIn CPC: A Case Study Analysis

Transforming Client Registrations: A $200k Annual Investment in Organic SEO Boosts New Client Sign-Ups By 50% in Less Than 24 Months

Want this kind of growth?

WordPress Web Design and Development FAQs

WordPress is the most widely used open-source CMS for large-scale organizations and their needs.

When you work with an agency that understands how to customize WordPress at an enterprise level, you will have a powerful website that your organization can self-manage. Such a website can effectively support a wide range of marketing activities while providing scalability to your organization.

For any business offering a product or service, a website’s web design is key to a positive visitor experience. If a website is not generating leads, it is due to one of the following reasons:

  • Poor Buyer Journey: Disorganized menus and design approaches make it painful for the prospect to find the information they want.
  • Content: The content is not tailored to the intended audience.
  • WordPress Web Design: The design of the website does not resonate with the intended audience, possibly due to issues with colour usage, excessive content or visual overload.
  • Poorly Targeted Marketing: How are the prospects getting there? Even with high website traffic, if prospects are not targeted further down the sales funnel, you will have low conversion rates.

We specialize in creating custom websites tailored to your target buyer persona and specific needs, all while contributing to your overall marketing goals. Additionally, our expertise extends to digital content creation, including blogs, articles and web content, seamlessly contributing to your growth and online presence.

61% of marketers say that lead generation is their number one challenge. For companies that are investing efforts into website marketing but are still falling short, here are the steps they can take to transform their website into a lead-generating machine:

  • Include Contact Information: Make it easy for prospects to find you through your website. Displaying contact information on your site can build trust and reliability for your business.
  • Add Testimonials for Credibility: 57% of consumers read at least four reviews before buying a product or service. This proves that adding reviews, client success stories or testimonials helps convince visitors to give your product offering a try.
  • Integrate Advanced Analytics: Track, measure, continually optimize and tweak your site based on what you learn from your user engagement.

If you want a personalized web strategy to drive more leads, contact us today.

Suppose your website is excellent at bringing in traffic, but the traffic is not exactly converting into leads or customers. In that case, it can be detrimental to the success and growth of your business. Let us look at some of the reasons why your website might not be converting any leads:

  • Your website is unprofessional, or it lacks credible visual assets.
  • Your website is missing call-to-actions.
  • Your website might be generating a lot of visitors, but those visitors will not know how to convert into a lead unless you ask them.

Your website is one of the most important places a prospect will visit to form an impression of your brand before making a purchase decision. It must always be showing your company’s best work.

Contact us today, and we can show you how to make your website a lead-generation machine using our best techniques.

Freshly Released

Visit our Leaders Library, our library for sales and marketing leaders that includes news, valuable information, and resources about digital marketing, sales enablement, data management and analysis.

See all blogs