But I Don’t Want to Be on Cameraâ€¦ How to Build Video into Your Digital Marketing Without Using Tons of Resources.

Video is undeniably a huge trend in social media marketing â€“ and it’s only getting bigger.

It’s the best-performing content on social media. According to Social Media Today:

45% of people watch at least one hour of video per day.
Videos can also help increase conversion rates by 20% or more.
After watching a video, 64% of users are more likely to buy a product online.

But despite the benefits, many businesses continue to have trouble creating a high volume of video. Social Media Today found that 43% of marketers would create more video content if they had more time, resources, and budget.

When we talk about video content, there are common roadblocks that come up:

There’s no one in the office who wants to be on camera.
Lack of technical know-how. People feel they don’t have the necessary resources â€“ a camera, video editing tools, etc.
They think video creation takes too much time.
They think video creation takes too much money.
Businesses don’t know what subjects to create videos about.

All of these are genuine problems, but luckily they also have solutions. Let’s break them down.

There’s no one in the office who wants to be on camera.

There are usually two possibilities with this problem:

There is someone (or multiple someones) who would do well on camera, but they don’t know what to say.

The fix: write a script. If you help your subjects see exactly what they need to do and how to do it, your problem may be solved.

There’s genuinely no one who wants to be on camera or having a spokesperson doesn’t fit your brand.

The fix: create videos that don’t require a human face. This could be an animated video, a text-based video, a food video (like Tasty creates), animating a PowerPoint presentation, etc. We’ll talk about all of these options more, but the point is that you don’t need a person on the screen to create a video.

Lack of technical know-how. People feel they don’t have the necessary resources â€“ a camera, video editing tools, etc.

There are two potential solutions to this problem â€“ and both can work in different circumstances:

Outsource

You may not have the technical knowledge needed for video on your team, but chances are good that someone out there does â€“ so why not hire them for the job? You may have to look around for someone who fits your budget, but you should be able to fit the bill. You can also consider combining outsourcing with batch video creation (we’ll explain more on this in the next section).

Look at technology

The beauty of technology is that it has made many practices simpler. Like video marketing. Some websites do most of the work for you when it comes to video creation. Here is a list of just some of the options: https://filmora.wondershare.com/video-editing-tips/online-video-makers.html

Through this type of â€œplug and playâ€ video making, it’s easier than ever to create videos for social media and beyond.

You can also use slideshow tools, like Microsoft PowerPoint, to create an animated video.

They think video creation takes too much time.
They think video creation takes too much money.

Like the technology problem, the time and money issuescan be solved much the same way. By using pre-built tools, or outsourcing the work, video creation can be done faster and more affordably than ever.

One other way to cut down on time and costs is to batch create content. Say, for example, you have it in your schedule to release one video on social media per month â€“ so you need 12 videos in total. It will take more time and money to create each of these videos one at a time.

You can save by sitting down to plan and create these videos all at once. If you are outsourcing the content creation this can also save on costs because you’ll be paying a supplier to come in one time, rather than 12 times.

With this method, you can create a year’s worth of videos in a couple of days.

Businesses don’t know what subjects to create videos about.

So far, we’ve been dealing with technical issues â€“ but what if it’s a question of content? Depending on your business, you may want to take advantage of video but have no idea what to create videos about.

This is where having an overarching content strategy can make a big difference. When you know where you’re posting, and what content you’re aiming to share as part of your strategy, you can use video to fill in the blanks.

For instance, say that you are a software consulting company and one of your goals is to establish thought authority. You might create demo videos explaining different types of software or answering frequently asked questions about software uses.

If you are an insolvency company, your aim might be to put a human face to the person clients see when they call in. In that case, you might want a spokesperson on camera. Or you may want to explain your process â€“ what happens when someone calls in. This could be done through an animated video sequence. You could also create a video sharing tips on saving money, like affordable lunch ideas.

Another option is to turn blog posts into videos by animating them. This can be an easy way to repurpose content that you’ve already created.

No matter what industry you’re in or barriers you face, there is likely a way to make video marketing work for you.

Pulsion Marketing can help. We offer digital video content creation, content strategy help, and more.