Having a well-managed technology enables seamless data flow and efficient management of your digital marketing efforts.
Technology Platform Management
How Many Different Platforms Do You Operate to Run Your Sales and Marketing?
One of the biggest pain points companies have is the need to run many different technologies to support their campaigns and strategies. When integrated properly, technologies like CMS, email automation platforms, social media tools and more can produce optimal results for growth.
We Ease the Pain
We manage all your tools in one place. We analyze your data, centralize reporting and focus on meaningful and actionable insights to optimize your digital marketing. Pulsion’s team is skilled in the most used applications, including WordPress, HubSpot, Sprout, various other social platforms and numerous analytics tools.
With us, you will gain a competitive advantage through our in-depth understanding of each application.
What We Do
SOCIAL PLATFORMS
Pulsion oversees all social media platforms, including but not limited to Instagram, Facebook, LinkedIn, Twitter, TikTok, Google My Business and more, so you can focus on doing what’s important: Growing your business.
We support content optimization, overall management, monitoring, moderating reporting, data analysis and more for each platform.
AUTOMATED MARKETING PLATFORMS
Looking to boost your automated marketing results? We work with a wide range of applications, including but not limited to HubSpot (partners in the Marketing Hub and Sales Hub), Act-On, Constant Contact, Mailchimp, ClickDimensions and more.
Our expertise ensures you get the right balance of price, contact limitations and capabilities. Whatever tool you use, we’ll help you make the most of it.
CMS
While we are experienced in a wide range of CMS applications, our core proficiency is WordPress development — the market’s most effective and cost-efficient open-source CMS. We specialize in building user-friendly websites exclusively on WordPress, ensuring optimal results for your business.
But our commitment doesn’t end here. We also manage your WordPress site and/or your WordPress blog. Our dedicated team assists with programming, enhancements, content changeouts, AODA, forms, analytics and more.
CRM
Did we mention that we are a proud HubSpot solutions provider and have worked with the HubSpot application for over 13 years?
We are certified in HubSpot Sales CRM and can handle your buildout, configuration and database administration to ensure accurate data and reporting. Our expertise allows us to customize individual experiences, optimize sales and marketing alignment, as well as offer a range of services depending on the client’s specific needs.
This includes setting up contact properties, pipeline stages and automation workflows, integrating the CRM with other tools and systems, training the client’s sales team on effectively using the CRM and providing ongoing support and optimization to ensure maximum utilization and ROI.
CALL TRACKING
We value the power of calls! At Pulsion, we understand that forms are essential for data collection.
But here’s the secret: Calls hold valuable insights, too. That’s why we go above and beyond by administering cutting-edge call-tracking analytics. Our comprehensive solution reveals the sources of calls (whether you answer the call or not), caller identity, location details, page navigation, search keywords and even email addresses.
Why settle for an incomplete tracking of the website’s performance when you can take advantage of our advanced analytics services?
SEARCH ANALYTICS
Pulsion carefully examines user search queries, identifies high-performing keywords and improves search engine rankings. By tracking key metrics like organic traffic and conversions, we make data-driven decisions to improve SEO efforts.
But that’s not all. We also conduct competitor analysis to gain insights into competitor strategies and identify opportunities for improvement. Focusing on data-driven decision-making, we refine SEO strategies and optimize website content and landing pages for better visibility, engagement and overall business success.
GOOGLE ANALYTICS AND BING ANALYTICS
As we manage your Google Analytics, we go beyond basic metrics like traffic and demographics. Instead, we will help you identify key areas that should be continually evaluated for better performance.
Consider, for instance, the question of whether to retain outdated web pages that no longer attract traffic. This is just one of the many strategic inquiries we delve into. We identify underperforming pages and then work on optimizing them to boost traffic and conversions. The end result is a progressively improved ROI over time.
PPC ANALYTICS
PPC analytics involves analyzing and measuring data from PPC advertising campaigns.
At Pulsion, we offer services such as setting up tracking tools, conducting in-depth analysis and generating reports brimming with vital metrics like click-through rates and conversion rates. Our focus is on optimizing keyword research to optimize campaign performance like never before.
Additionally, we monitor bidding performance, adjust bid amounts and explore different bidding strategies to achieve campaign goals.
INVESTIGATORY TECHNOLOGY
We oversee a wide range of tools and techniques to assist with investigations, such as conducting keyword research, analyzing competition, examining SERPs, investigating social media optimization, conducting brand reputation scans and more.
Whether you already have specific technology in mind for us to use or would like us to suggest and implement the appropriate technology for your needs, we have you covered.
KEYWORDS
We administer a suite of applications in this regard, including Mangools, Google Analytics, SEO, MOZ and more, to consistently monitor keywords.
These keywords, once gathered, help drive meaningful changes, optimize content and strategy and ensure that every action we take is aligned with your objectives.
COMPLIANCE
Compliance is mandatory for public sector organizations, large non-profits and businesses with 50+ employees as of January 1, 2021. Certain exceptions are in place for captions and audio descriptions based on specific criteria.
Rest assured, we conduct routine, deep-dive reviews and post-update assessments to ensure your website meets WCAG 2.0 Level AA standards. Our goal is to maintain an accessible and inclusive website.
Our Results
Curated List Achieves Results Well Above Industry Standard And $240k In Opportunities
Unravelling the Connection Between Organic Search Traffic and Social PPC
Transforming Client Registrations: A $200k Annual Investment in Organic SEO Boosts New Client Sign-Ups By 50% in Less Than 24 Months
Google PPC Award Case Study
Want this kind of growth?
Technology Platform Management FAQs
Enterprises often run into challenges when juggling multiple disconnected platforms across marketing, sales, and operations. Technology platform management consolidates and optimizes these systems, creating a single, scalable framework. Google account management ensures paid campaigns integrate seamlessly. Email automation inbound aligns nurture flows with lead capture. Social pay per click and social media marketing extend reach. Managed HubSpot services tie everything into one CRM for centralized reporting. For executives, this creates scalable operations that support long-term growth.
For executives, the risk of inefficiency, redundancy, and wasted spend increases when platforms aren’t managed properly. Technology platform management ensures tools are integrated, data flows seamlessly, and reporting is accurate. Google account management provides campaign transparency, while email automation inbound increases engagement efficiency. Social pay per click and social media marketing ensure demand generation ties into the system. With managed HubSpot services, executives have dashboards that directly link platform investments to revenue outcomes.
Disparate platforms often lead to duplicate data, inconsistent reporting, and wasted labor. Technology platform management eliminates these inefficiencies by centralizing workflows. Email automation inbound reduces manual tasks. Google account management ensures ad data flows into centralized systems. Social pay per click and social media marketing campaigns align with CRM data. Managed HubSpot services integrate all touchpoints, providing executives with clarity and efficiency across the enterprise.
Digital transformation demands platforms that integrate seamlessly and evolve with business needs. Technology platform management ensures alignment across marketing, sales, and service systems. Google account management campaigns integrate with analytics, email automation inbound drives nurture automation, and social pay per click plus social media marketing enhance demand generation. Managed HubSpot services consolidate data into a single revenue framework. For executives, this creates an infrastructure that supports transformation with measurable outcomes.
C-suite leaders are increasingly accountable for compliance and governance. Technology platform management enforces consistent data handling, reporting, and platform usage. Google account management ensures campaign compliance. Email automation inbound protects customer communication flows. Social pay per click and social media marketing follow standardized approval processes. With managed HubSpot services, compliance reporting becomes centralized, giving executives assurance that governance risks are minimized.
Executives need actionable insights, not siloed reports. Technology platform management integrates all systems into consolidated dashboards. Google account management feeds campaign ROI, email automation inbound tracks engagement efficiency, and social pay per click with social media marketing measure demand generation. Managed HubSpot services connects these data points to pipeline metrics, allowing executives to make strategic, data-driven decisions.
Disconnected platforms often result in fragmented customer journeys. Technology platform management unifies these systems, creating a consistent experience. Email automation inbound ensures timely, personalized outreach. Google account management aligns paid campaigns with customer journeys. Social pay per click and social media marketing maintain brand consistency across digital ecosystems. Managed HubSpot services tie these activities into lifecycle reporting, enabling executives to deliver customer experiences that drive loyalty and retention.
Platform sprawl often increases costs for licensing, staffing, and training. Technology platform management streamlines the stack, eliminating redundancies. Email automation inbound reduces manual overhead. Google account management ensures ad investments are optimized. Social pay per click and social media marketing create synergy between organic and paid efforts. With managed HubSpot services, executives see lower TCO while increasing performance.
For enterprises with international presence, managing multiple platforms regionally can be chaotic. Technology platform management ensures platforms scale globally while maintaining centralized control. Google account management provides oversight for global campaigns, email automation inbound supports localized nurturing, and social pay per click with social media marketing deliver regional engagement. Managed HubSpot services then consolidate global reporting into executive dashboards.
Executives can monitor KPIs across revenue, efficiency, and customer experience. Google account management provides ad performance, email automation inbound measures nurture engagement, and social pay per click with social media marketing provide engagement and brand lift metrics. Managed HubSpot services brings all this into unified dashboards, allowing leadership to connect platform management directly to business outcomes.
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