We have a proven track record of successfully managing Google AdWords campaigns on a global scale, achieving an impressive 408% return on ad spend (ROAS). That’s because we have an ROI-focused approach to PPC advertising that makes you more competitive while reducing your acquisition cost.
Paid Search Ads offer a rapid means to generate qualified traffic and conversions. Our methodology centres around leveraging keywords, data and marketing insights to optimize campaigns and deliver the most efficient performance. We establish your competitiveness in the market while maintaining a profitable cost-per-acquisition, allowing you to expand your visibility in alignment with your business objectives. Additionally, paid search ads serve as a valuable platform to test messaging that can be implemented across other areas of your website.
Is Google AdWords Management the Way to Go?
You might have experienced the frustration of paying for lots of clicks and conversions that fail to contribute to your outstanding goals — but not anymore. To tackle this common issue, we collaborate with you to establish meaningful metrics aligned with genuine return on investment (ROI). This is where the importance of CRM pipeline hygiene comes into play. We will work with you to develop a strategy focused on the Sales Qualified Leads (SQLs), which will help you secure more deals with your ideal customers.
Gone are the days when a potential customer would flip through newspapers to find services — nowadays, anyone looking for a service directly uses a search engine like Google to meet their needs. PPC advertising helps you get to the top of any search page, enticing people to click.
At Pulsion, we understand your business is unlike any other, so it’s important to get to know you first. We take the time to learn about your business, perform site audits and conduct deep demographic research to pinpoint the potential for your business that has never been discovered before. Using data-driven strategies, we create the perfect PPC campaign that will put your name in front of the potential customers you are trying to reach.
We will support your Google AdWords campaigns, local services ads, Google My Business Management, e-commerce websites, marketing solutions and more.
The most successful PPC campaigns are the ones you constantly analyze, test and improve. This is where the PPC audit comes in.
We initiate by conducting a PPC audit review and assessing the performance of your paid advertising accounts. This provides actionable recommendations for improving your account’s overall performance, as well as ad campaigns, ad groups and ad budgets.
Remarketing — also referred to as retargeting — is a type of PPC Advertising that allows you to reach customers who are interested in your product or service but didn’t complete a purchase. Since these visitors have already shown potential interest in becoming customers, they are more likely to convert into leads or sales.
To initiate this process, we analyze your current ad campaigns and determine which audience to retarget based on clicks and specific actions. This way, you won’t miss out on potential conversions or customers.
You can sell where people search on Google, and Performance Max Campaigns can make that happen.
These automated campaigns in Google Ads use machine learning to optimize for conversions across multiple advertising channels, such as Maps, Gmail, YouTube and more.
This campaign type offers a cost-effective and targeted approach, ensuring more conversions by displaying ads to users who are highly relevant to the business and have a high likelihood of converting.
Google Merchant Center helps e-commerce stores display and manage their products using Google Shopping Ads.
Merchant Center helps you generate sales and expand your business where customers are searching for products like yours, including Google Search, Maps, YouTube and more. With so much potential, Google Merchant can be integrated with Google AdWords, which makes it easy to create and manage your Google Shopping campaigns.
To achieve optimal results, you need strategic advertising efforts to drive more traffic and sales.
We implement a bid strategy that aligns with your goals, whether it’s maximizing click conversions or maintaining a specific target return on ad spend (ROAS). Continuous A/B testing allows us to identify what resonates best with your audience and what entices them to complete a transaction.
Our team of experts is focused on driving continuous sales through actionable insights, allowing you to concentrate on other important business matters.
We start by thoroughly understanding your objectives and target audience. What type of leads are you looking for, and what specific conversion actions do you want users to take (e.g. form submissions, phone calls or sign-ups)?
Once we have this roadmap in hand, we roll up our sleeves and market analysis. We look for those search terms and phrases that potential leads might use to find your products or services.
This forms the basis for our powerful ad targeting and lead-capturing strategies.
Keeping a clean sales pipeline is fundamental at all stages of the sales process. Our team takes steps to identify and remove irrelevant sales leads that haven’t progressed in a while.
This results in clean, clutter-free data for your AdWords campaigns. As a result, your ads reach the right audience at the right time, identifying opportunities in the middle of the funnel and converting those leads into sales.
With us, you can expect the same level of commitment to data quality and success across all aspects of your business, from PPC advertising to sales strategy.
E-commerce PPC aims to boost sales and return on ad spend (ROAS) for businesses, while lead generation PPC prioritizes capturing customer information for future marketing efforts.
Lead generation PPC is commonly used by businesses offering services or products that require a more extended sales process or follow-up. The choice between these approaches depends on your business’s nature and objectives.
Entering a new market means the creation of an entirely different approach and starting everything from scratch.
Market research helps determine how the target audience engages with content and gauges their level of interest and engagement. Additionally, market research allows the evaluation of factors such as local CPC rates, competition levels and potential uncertainties. These efforts ensure that the ads feel native to the new market and resonate with the users.
Google Ads can greatly benefit your organization by boosting its online visibility and driving targeted traffic. With Google Ads, your brand can appear at the top of search results when potential customers search for relevant keywords. With precise audience targeting options based on demographics, location and user behaviour, you can connect with your ideal customers and increase your conversion volume.
Our Google Ads management services include keyword research, strategic marketing, utilization of Google Search and Display Networks, precise geo-targeting, conversion tracking for performance measurement and more.
Additionally, we provide an option for a full tracking service that involves setting up tracking in Google Analytics, implementing call tracking through CallRail and more, all aimed at maximizing the effectiveness of your Google Ads campaigns.
We optimize campaigns for maximum ROI through a strategic approach. Beginning with organized account structuring to define campaigns and ad groups, we allocate budgets for optimal lead generation and conversions.
Our team conducts thorough keyword research to focus resources on high-impact keywords. Following this, we create compelling ads that resonate with your audience and spotlight your value proposition. Continuous monitoring and tracking allow us to adjust campaigns in real time for optimal results.
Contact us today to discuss how you can get professional Google AdWords management to attract the audience you want.
Your Google Ads budget should align with your business goals and resources to have complete control over your advertising spending. We can help you determine an appropriate budget based on your objectives.
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