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The Impact of Changing Targeting on LinkedIn CPC: A Case Study Analysis
- LinkedIn Organic
- LinkedIn PPC
- Social PPC Management
Overview
Our client aimed to attract larger clients but was constrained by a limited LinkedIn ad click budget. Their existing campaign had shown positive results featuring a low CPC and high CTRs.
Location
Canada and US
Client
Technology Company
The Opportunity
We sought to explore innovative ways to acquire more leads from larger organizations.
The Plan
We recommended allocating a secondary budget specifically to experiment with targeted campaigns for larger companies. However, the client opted to adjust their budget, overlooking our advice.
The Results
Within 60 days of this change, the campaign experienced a dramatic 77% reduction in overall clicks, coupled with a staggering 400% increase in CPC, while new client sign-ups plummeted by 40%.
Key Learning: It is imperative to test new market segments before reallocating core budgets.
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