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Overview
We consulted our client, a Personal Injury Law Firm, on improving their search rankings and visibility in their competitive industry. After analyzing their past and present campaigns, we created a complete digital marketing strategy focused on improving their SEO, rankings and traffic for lead conversion.
Location
Ontario
Client
Personal Injury Law Firm
The Opportunity
Our client wanted to acquire higher keyword rankings in their competitive industry. They wanted a quick and calculated strategy to regain their position at the top and establish their brand as a strong entity in the search engine.
The Plan
First, we analyzed our client’s buyer persona and mapped out the preferences and behaviours to evaluate what services they were looking for. This provided a starting point for researching keywords and identifying the most accurate terms.
Next, we performed a competitor analysis to identify best practices across the industries to achieve top rankings.
We also audited our client’s entire website to identify opportunities for generating leads and conversions.
We used those keywords and search terms in the creation of various landing pages and web content across the website. This also included optimizing existing content on the targeted pages by adding call-to-action and thank-you pages. We also performed on-page SEO for every website page to improve brand placement and set up call tracking to measure incoming phone leads.
Lastly, we also provided our client with a Google PPC management service that included manual monitoring of PPC keyword bids to manage budget, A/B testing to improve ad performance and evaluation of negative keywords.
Increase in Leads
200%
Increase in Client Reviews
100%
The Results
We also optimized the client’s website for mobile users while maintaining usability, functionality and compliance.
Our client achieved top first-page positions in Google search results for the most competitive keywords in the industry.
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