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Overview
Our client, a respectable IT service management business, approached us with a clear goal in mind — becoming more competitive in the industry. To help them reach their goals, we leveraged our proprietary DMS (Data, Management and Sales) system. Through this system, our client saw an improvement in their brand placement, product visibility and conversions.
Location
Canada
Client
IT Service Management Company
The Opportunity
Through the initial SEO audit, we found a critical issue that was limiting our client’s online performance. Despite having quality content, their pages were not achieving the visibility they deserved. This lack of engagement was negatively impacting their organic rankings and, in turn, making it challenging for them to compete online.
The Plan
Based on our analytics, we identified pain points and formulated a marketing strategy.
We improved our client’s website based on search engines’ best practices and usability standards. The increase in website traffic helped us learn more about the behaviour and preferences of our target buyer persona.
Side by side, we set up call tracking to measure phone leads and tracked website leads to nurture prospects and close the deal. We also performed conversion path mapping to identify user touchpoints and address missed opportunities.
In order to guarantee conversion points from all sources, we optimized the client’s mobile app with a strong focus on usability and functionality.
In addition, we improved the PPC ad campaign for our client and manually monitored the bidding PPC keywords. On a timely basis, we carried out A/B testing to improve ad performance. To reduce irrelevant clicks and improve ad relevance, we also implemented negative keywords throughout our advertising campaigns.
Google Ranking for "IT Company" Across Canada
#3
Improvement in Organic SEO Rankings
69.99%
Improvement in Online Visibility in 5 Months
36.95%
Increase in Conversions From SEO (MQL & SQL)
220.55%
The Results
From December to May 31st, our client experienced a 69.9% increase in their organic SEO ranking, as well as 220.55% in MQLs and SQLs. Additionally, our client’s online visibility improved by 36.95%, and they were able to secure the #3 position on Google for the competitive keyword “IT Company.”
Because of our efforts, our client was able to overcome their previous challenges, and now they hold a prominent position in search engine results.
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