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Overview
A leading financial services firm wanted to increase its reputation and visibility in the highly competitive industry. Keeping their goals and objectives in mind, we developed a digital marketing strategy that positioned their brand as credible and reliable in the eyes of their clients.
Location
Ontario
Client
Licensed Insolvency Trustee
The Opportunity
Their objective was to increase awareness and visibility of their licensed insolvency trustee services as well as highlight their distinctive value and extensive experience. Our client also wanted to exceed their previous year’s performance by increasing their debtor files.
The Plan
We optimized the client’s website for search engines, improving their user experience and usability. We also mapped out conversion paths to address missed opportunities. Simultaneously, we optimized the client’s digital presence for mobile traffic, focusing on compliance, functionality and usability to ensure smooth conversion.
We improved the website’s lead-generation capabilities by creating user-friendly online forms. These forms allowed visitors to easily express their interest and inquire about the client’s services. On the other side, we implemented call tracking to measure and nurture those phone leads and guide them toward conversion.
In addition, we developed a fully optimized PPC ad campaign for our client. This campaign included manual monitoring of PPC keyword bids, A/B testing to improve ad performance and ongoing keyword evaluation to identify the most effective ones. To refine the campaign’s efficiency and relevance, we also integrated negative keywords.
We also created compelling landing page content that showcased our client’s services and offerings through a blend of educational and promotional material.
Year Over Year Increase In New Business
+20%
Increase in Leads (Calls and Forms)
+54%
Increase in New Business
+60%
The Results
Our client experienced a 20% increase in new customers compared to the previous year. Our digital marketing efforts directly contributed to 60% of these new customers. Within just a few months, our client also saw an increase of more than 54% in leads generated through phone calls and forms.
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