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Overview
We consulted our client after they acquired the Canadian distribution rights to an international brand in the retail merchandising industry. Our client wanted us to develop, launch and maintain their new marketing initiatives and build a presence in the Canadian market space.
Location
Canada
Client
International Retail Merchandising Company
The Opportunity
Our client had recently acquired distribution rights to an international brand. This gave them popularity and national retail coverage from famous retailers such as Shoppers Drug Mart and Walmart. Keeping this in mind, we developed a digital marketing strategy to establish our client’s brand presence and positioning in a shorter period.
With a deep understanding of our client’s unique requirements and those of the international brand, we helped them develop a custom WordPress web design and launched an eCommerce strategy. We managed PPC campaigns on Google and Facebook and social media marketing for our client.
This goal was to maximize visibility, engagement and conversions for our client and the international brand.
The Plan
Our initial focus was to create and manage a brand-new, custom WordPress web design for international brand distribution. We also created an eCommerce strategy and a Shopify store to accommodate product promotions and online sales on websites like Amazon.
We also consulted with our client to create a digital marketing strategy, where we developed PPC campaigns on Google and Facebook. These campaigns were targeted at specific products and user demographics to improve brand positioning. This strategy was especially in getting the word out about their new products and services.
We created social content for the social media marketing plan, and the expert managed all their social platforms. As a result, our client was able to form new customer relationships and drive traffic to their website and eCommerce listings.
The Results
The international brand for which our client acquired Canadian distribution rights experienced huge success. In a short period of time, this brand achieved traction and authority within the Canadian market and secured placement in most retail stores across the country.
The increase in digital presence opened many doors for our client to develop new and credible relationships with prospects. Our client was able to increase revenue and take advantage of sales opportunities by utilizing e-commerce platforms such as Amazon.
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