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Overview
For the past few years, our client, a well-known national technology company, has been operating under a business-to-consumer (B2C) model. They now wanted to expand their services beyond national borders and create a strong global presence.
Location
Canada
Client
International Technology Firm
The Opportunity
Our client already had a strong national presence, which motivated them to venture into the international markets. Their goal was to attract, target and convert more high-quality prospects.
The Plan
Our business analysts offered insights into potential growth opportunities and developed a geostrategy. The central aim of this approach was to change the emphasis from national to international. This included digital content creation and marketing campaigns to suit the unique needs and preferences of international audiences.
Additionally, we also recommended that pages should be made specifically for specific regions and markets. We took advantage of market trends, search results and additional insights in the development of these pages. This included the creation of geo pages, provincial pages and web-based content.
We began implementing the new strategy in May 2023 and carefully monitored its progress over the following months.
Increase in International Sales
220%
Increase in Organic Search Rankings
358%
The Results
Within a year of implementing these changes, our client saw a 220% increase in sales in just a single year. The new landing pages also saw a 358% increase, which indicates a successful and effective transition.
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