A B2B Digital Strategy to Target Referral Business

Analytics
Digital Content Creation
Financial Industry
Social Media Marketing
Social Media Marketing Management
Social Selling

Overview

Our client needed digital marketing consultation services for the real estate, financial and legal industries. We offered a scalable marketing solution that would segregate their service segments and improve brand alignment and consistency.

Location

Canada

Client

National Mortgage Investment Corporation

Polygon of Two High Tech Hands Handshaking | Pulsion

The Opportunity

Our client offers a range of services to multiple industries. Keeping this in view, they wanted to differentiate these different verticals in an integrated and user-centric way.

The Plan

We worked with our client to create a complete digital marketing solution that was centred on compliance and usability. This was done to increase visibility, ensure consistency and generate more leads for each vertical.

To achieve the objectives within the desired timeframe, we created a detailed blueprint to achieve

Once the workstreams were defined, we initiated by developing a custom WordPress web design to support the different initiatives of our client. This included contact form integrations for four of our client’s verticals and the construction of their corporate website.

Each website was built with AODA compliance and usability in mind to achieve top rankings in search engines and provide an overall memorable customer experience. This would validate our client’s credibility in their market and support their value proposition.

For three of their verticals, we managed social media presence to enhance visibility, brand positioning and engagement within the target buyer persona. In addition, we oversaw inbound automated email marketing for one of their verticals to further nurture leads and drive conversions.

Additionally, we were responsible for continuous digital content creation for our client, which included value-added eBooks and more. These materials were designed to educate their buyer personas and offer useful information that encourages prospects to transition into loyal customers.

The Results

Our digital marketing efforts resulted in substantial growth.

We were successful in building a long-lasting social media following and attracting thousands of monthly visitors to their websites. Our client is currently experiencing a rise in high-quality leads and conversions.

We continue working with our client and handling their day-to-day digital marketing needs.

Analytics played a huge role and integrating the right technology to be able to measure our results…

We made a considerable investment in gaining a better understanding of our customers to overhaul our website and all associated digital marketing to be consistent with better overall user experiences. Analytics played a huge role and integrating the right technology to be able to measure our results was a critical component of our project. Pulsion was amazing. They worked with us every step of the way to ensure that every element of our project was deployed with precision.

International Technology Company

Automated email marketing was the right way to go for our lead nurturing.

Automated email marketing was the right way to go for our lead nurturing. We developed a new mobile app for real estate sales professionals and needed to introduce it to tens of thousands of them quickly. Speed to market was crucial. Automated email marketing solved these challenges. Pulsion assisted us with every aspect, from selecting a platform to planning, organizing our lists and content and integrating it all. They are a really great team.

National Technology Firm

Do you have an upcoming project?

We would love to discuss how we can support your objectives.

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