While to some, AI may feel new; we have been using AI in sales and marketing for over a decade. The “AI” of today is a stage in AI’s evolution. ChatGTP and generative AI tools, being so exciting in speed and performance, have precipitated organizations wanting to know more about what is behind AI. It has made AI itself “trendy.” But that can send you down a rabbit hole of wasted investment in underdeveloped tools.
There are 7 distinct steps to the evolution of AI. This short video was shared during recent training and shows how AI has evolved, where we are today, and how close we are to stage 7 (the machine operating entirely independently of the human).
When considering where AI fits in your sales and marketing organization, this process should begin with a road map to determine where AI will add maximum value to you. It should consider the AI of today and tomorrow. Where can AI make you more competitive on cost, differentiation, and market focus?
We hope you enjoy the video. If you are considering where AI fits in your marketing and sales infrastructure, feel free to reach out for a brainstorming session.